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All prices in Canadian dollars
(but we'll ship anywhere!)
Infants and Babies
Children (up to age 12)
On Sale
$0 - $24.99
$25 - $49.99
Over $50

Welcome to the Simply Merino Clothing Company!

We are based in Canada, and we have customers throughout Canada, the USA, UK, New Zealand, Australia and elsewhere in the world. We specialize in sleepwear and play wear for infants, babies and kids (up to age 12) made from 100% pure New Zealand Merino wool (all made in New Zealand.)

We love Merino wool because it is:

  • Naturally flame resistant.
  • Incredibly soft (many people think wool is itchy, but they havenít felt Merino wool yet. Some people have even told us that despite their childrenís wool allergies they have no problem with Merino.)
  • A moisture-wicking material, so it has a temperature-regulating effect.
  • Naturally odour-resistant
  • Asustainableproduct.

All that makes it the most comfortable and healthy clothing and sleep-wear we can think of. †So when back in 2011 some of our friends were looking for healthy alternatives for their kidsí fleecy (chemically-treated) PJs, we realised that we knew the answer. Since Merino wasnít readily available in Canada in baby and childrenís sizes at the time, we decided to launch Simply Merino.†

Our goal is to make healthy, comfortable clothes for babies and kids and bring them direct to our customers for the most reasonable price we can (we invite you to compare our prices with our competitors.)

We think babies and kids sleep better and play more comfortably and healthily in 100% Merino wool, and happy, healthy kids make for happy, healthy parents.†

Read moreabout Merino wool, or†browse our online store using the product categories to the left of this page. And please feel free to let us know if you have any questions.

Most importantly, enjoy your Merinos!