Simply Merino Clothing Co - 100% Merino wool sleep and play wear for babies and kids

Welcome to the Simply Merino Clothing Company!

We are based in Canada, and we have customers throughout Canada, the USA, UK, New Zealand, Australia and elsewhere in the world. We specialize in sleepwear and play wear for infants, babies and kids (up to age 12) made from 100% pure New Zealand Merino wool (all made in New Zealand.)

We love Merino wool because it is:

Naturally flame resistant.
Incredibly soft (many people think wool is itchy, but they haven’t felt Merino wool yet. Some people have even told us that despite their children’s wool allergies they have no problem with Merino.)
A moisture-wicking material, so it has a temperature-regulating effect.
Naturally odour-resistant
A sustainable product.

All that makes it the most comfortable and healthy clothing and sleep-wear we can think of. So when back in 2011 some of our friends were looking for healthy alternatives for their kids’ fleecy (chemically-treated) PJs, we realised that we knew the answer. Since Merino wasn’t readily available in Canada in baby and children’s sizes at the time, we decided to start the Simply Merino Clothing Co.

Our goal is to make healthy, comfortable clothes for kids and bring them to our customers for the most reasonable price we can (we invite you to compare our prices with our competitors.)

We think babies and kids sleep better and play more comfortably and healthily in 100% Merino wool. Read more about Merino wool, or browse our online store using the product categories to the left of this page. And please feel free to let us know if you have any questions.

Most importantly, enjoy your Merinos!