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Pocket | Hanna is wearing size Medium, height 5.3" Merino Pocket Leggings
Merino Pocket Leggings

$120.00
$120.00
Merino Long Sleeve Top With Thumbholes Merino Long Sleeve Top With Thumbholes
Merino Long Sleeve Top With Thumbholes

From $80.00
From $80.00 $0.00
+ 10
Merino Pocket Bike Shorts Merino Pocket Bike Shorts
Merino Pocket Bike Shorts

$77.00
$77.00 $75.00
Merino Neck Scarf Merino Neck Scarf
Merino Neck Scarf

$35.00
$35.00
+ 5
Merino Thermal Leggings Leggings | Norah is wearing size Medium, height 5.6"
Merino Thermal Leggings

$110.00
$110.00 $95.00
+ 1
Merino High Waisted Underwear Merino High Waisted Underwear
Merino High Waisted Underwear

$40.00
$40.00
+ 14
Bralette | Hanna is wearing size Medium Merino Bralette
Merino Bralette

From $46.00
From $46.00 $0.00
+ 12
Merino Kids Thermal Bottoms Merino Kids Thermal Bottoms
Merino Kids Thermal Bottoms

$40.00
$40.00 $39.00
+ 12
Merino Undershirt/Tank Merino Undershirt/Tank
Merino Undershirt/Tank

$55.00
$55.00
+ 12
Merino Balloon Pants Balloon Pants | Norah is wearing size Large, height 5.6"
Merino Balloon Pants

$150.00
$150.00
+ 6
Merino Big Kids Thermal Bottoms Merino Big Kids Thermal Bottoms
Merino Big Kids Thermal Bottoms

$43.00
$43.00
+ 11
Merino Turtleneck Turtleneck | Claire is wearing XSmall
Merino Turtleneck

$100.00
$100.00
+ 11
Waffle Top | Norah is wearing size Large, height 5.6" Merino Waffle Top
Merino Waffle Top

$110.00
$110.00
+ 6
Merino Hipster Underwear Merino Hipster Underwear
Merino Hipster Underwear

$38.00
$38.00
+ 17
Merino Kids Long Sleeve Dress Merino Kids Long Sleeve Dress
Merino Kids Long Sleeve Dress

$55.00
$55.00 $0.00
+ 3
Scoop | Norah is wearing size Medium Scoop | Model is wearing size XSmall
Merino Scoop Top

$95.00
$95.00
+ 7
Merino Supportive Crop Merino Supportive Crop
Merino Supportive Crop

$78.00
$78.00
+ 4
Merino Long Boxy T-shirt Long Boxy T-Shirt| Esther is wearing size Medium, height 5.5"
Merino Long Boxy T-shirt

$85.00
$85.00
+ 4
Merino Waffle Undershirt/Tank Waffle Tank | Stela is wearing size XSmall, height 5.7"
Merino Waffle Undershirt/Tank

$56.00
$56.00
+ 4
Merino Infant Gown Merino Infant Gown
Merino Infant Gown

$50.00
$50.00 $50.00
+ 7
Merino Big Kids Thermal Top Merino Big Kids Thermal Top
Merino Big Kids Thermal Top

$46.00
$46.00
+ 12
Merino Thong Underwear Merino Thong Underwear
Merino Thong Underwear

$32.00
$32.00
+ 14
Merino Kids Neck Warmer Merino Kids Neck Warmer
Merino Kids Neck Warmer

From $20.00
From $20.00 $0.00
+ 11
Merino Baby Thermal Bottoms Merino Baby Thermal Bottoms
Sale
Merino Baby Thermal Bottoms

From $28.00
From $28.00 $35.00
+ 7
A child standing in a field, wearing a brown thermal top and pants. Two children sitting on a rock, wearing long-sleeve thermal tops. One in black and one in red, both smiling.
Merino Kids Thermal Top

$43.00
$43.00 $39.00
+ 13
Merino High Waisted Underwear
Merino High Waisted Underwear

$40.00
$40.00
+ 14
Merino Long Sleeve Top With Thumbholes
Merino Long Sleeve Top With Thumbholes

$95.00
$95.00
+ 10
Leggings | Norah is wearing size Medium, height 5.6"
Merino Thermal Leggings

$110.00
$110.00 $95.00
+ 1
Merino Bralette
Merino Bralette

$55.00
$55.00 $0.00
+ 12
Merino Undershirt/Tank
Merino Undershirt/Tank

$55.00
$55.00
+ 12
Merino Adult Neck Warmer
Merino Adult Neck Warmer

$22.00
$22.00
Turtleneck | Claire is wearing XSmall
Merino Turtleneck

$100.00
$100.00
+ 11
Scoop | Model is wearing size XSmall
Merino Scoop Top

$95.00
$95.00
+ 7
Merino Hipster Underwear
Merino Hipster Underwear

$38.00
$38.00
+ 17
Merino Thong Underwear
Merino Thong Underwear

$32.00
$32.00
+ 14
Merino Supportive Crop Merino Supportive Crop
Merino Supportive Crop

$78.00
$78.00
+ 4
Merino Kids Long Sleeve Dress
Merino Kids Long Sleeve Dress

$55.00
$55.00 $0.00
+ 3
Merino Pocket Bike Shorts Merino Pocket Bike Shorts
Merino Pocket Bike Shorts

$77.00
$77.00 $75.00
Merino Neck Scarf
Merino Neck Scarf

$35.00
$35.00
+ 5
Merino Infant Gown
Merino Infant Gown

$50.00
$50.00 $50.00
+ 7
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit
Women's Fit
Kids + Babies
Kids + Babies
Men's Fit
Men's Fit
Underwear & Swimwear
Underwear & Swimwear

our blog

Wool Inspiration

View all Posts
Understanding GSM: Choosing the Right Merino Wool Weight For You Wool Science

Understanding GSM: Choosing the Right Merino Wool Weight For You

If you’ve ever shopped for Merino wool, you may have noticed the term GSM, short for grams per square meter....

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My Merino Wool Camping Essentials Travel

My Merino Wool Camping Essentials

Camping has always been one of my favourite ways to slow down and reconnect with what matters. Whether we're in...

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How to Store Merino Wool for Summer Wool Care

How to Store Merino Wool for Summer

As temperatures rise and wool layers make their way to the back of the closet, it's worth taking a few...

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ABOUT US

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!
Adriana
The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!
Jesse
Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!
Rebecca
This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.
Lisa
I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!
Kyra

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