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Waffle Dress | Norah is wearing size Medium, height 5.6" Waffle Dress | Stela is wearing size XSmall, height 5.7"
Sale
Merino Waffle Dress - Final Sale

$124.00
$124.00 $155.00
+ 4
Sweatpants | Claire is wearing size XSmall, height 5.5" Sweatpants | Stela is wearing size Medium, height 5.7"
Sale
Merino Sweatpants - Final Sale

$131.00
$131.00 $155.00
Sweatshirt | Stela is wearing size Medium, height 5.7" Sweatshirt | Claire is wearing size Small, height 5.5"
Sale
Merino Sweatshirt - Final Sale

$119.00
$119.00 $140.00
+ 2
Hoodie | Stela is wearing size Medium, height is 5.7" Hoodie | Norah is wearing size Medium, height is 5.6"
Sale
Merino Hoodie - Final Sale

$127.00
$127.00 $150.00
Cropped Leggings | Stela is wearing size XSmall, height is 5.10" Cropped Leggings | Norah is wearing size Large, height is 5.6"
Sale
Merino Cropped Thermal Leggings - Final Sale

$89.00
$89.00 $105.00
Merino Side Slit Lounge Top - Final Sale Lounge Pants | Sybil is wearing size 3XLarge, height 5.6"
Sale
Merino Side Slit Lounge Top - Final Sale

$112.00
$112.00 $140.00
Dress | Esther is wearing size Medium, height 5.5" Dress | Princess is wearing size 3Xlarge, height 5.7"
Sale
Merino Dress - Final Sale

$73.00
$73.00 $105.00
+ 2
Merino Kids Pajamas - Final Sale Merino Kids Pajamas - Final Sale
Sale
Merino Kids Pajamas - Final Sale

$54.00
$54.00 $78.00
Skirt | Esther is wearing size Medium, height is 5.5" Skirt | Norah is wearing size Medium, height is 5.6"
Sale
Merino Mid Length Skirt - Final Sale

$66.00
$66.00 $95.00
+ 3
Fitted T-Shirt in Stripes - Final Sale Fitted T-Shirt in Stripes - Final Sale
Sale
Fitted T-Shirt in Stripes - Final Sale

$56.00
$56.00 $80.00
Bralette | Claire is wearing size XSmall Bralette | Hanna is wearing size Medium
Sale
Merino Bralette

From $41.00
From $41.00 $55.00
+ 17
Merino High Waisted Underwear Merino High Waisted Underwear
Sale
Merino High Waisted Underwear

From $34.00
From $34.00 $40.00
+ 13
Merino Hipster Underwear Merino Hipster Underwear
Sale
Merino Hipster Underwear

From $32.00
From $32.00 $38.00
+ 16
Merino Thong Underwear Merino Thong Underwear
Sale
Merino Thong Underwear

From $27.00
From $27.00 $32.00
+ 16
Thumbholes | Claire is wearing size XSmall, height 5.5" Thumbholes | Claire is wearing size XSmall, height 5.5"
Sale
Merino Long Sleeve Top With Thumbholes

From $80.00
From $80.00 $95.00
+ 9
Merino One-Piece Swimsuit Merino One-Piece Swimsuit
Merino One-Piece Swimsuit

$125.00
$125.00
+ 11
Shorts | Esther is wearing size Medium, height 5.5" Shorts | Olivia is wearing size XSmall, height 5.7"
Merino Shorts

$77.00
$77.00
+ 4
New Product
Boxy Tank | Lhasa is wearing size Small, height 5.6" Boxy Tank | Norah is wearing size Large, height 5.6"
Merino Boxy Tank

$60.00
$60.00
+ 1
New Product
Balloon Pants | Olivia is wearing size XSmall, height 5.7" Balloon Pants | Lhasa is wearing size Small, height 5.6"
Merino Balloon Pants

$150.00
$150.00
+ 5
New Product
Merino Swim Adjustable Top Merino Swim Adjustable Top
Merino Swim Adjustable Top

$78.00
$78.00
+ 5
New Product
Merino Swim Tank Merino Swim Tank
Merino Swim Tank

$78.00
$78.00
+ 8
Merino Swim Bottoms Merino Swim Bottoms
Merino Swim Bottoms

$50.00
$50.00
+ 8
Toi Toi Mens Basic Fit T-Shirt Merino Men's Fit Basic T-shirt
Merino Men's Fit Basic T-shirt

$90.00
$90.00
+ 5
T-Shirt Dress | Esther is wearing size Medium, height 5.5" T-Shirt Dress | Olivia is wearing size XSmall, height 5.7"
Merino T-Shirt Dress

$125.00
$125.00
+ 3
New Product
Boxy T-Shirt | Sybil is wearing size 3XLarge, height 5.6" Boxy T-Shirt | Esther is wearing size Medium, height 5.5"
Merino Cropped Boxy T-shirt

$85.00
$85.00
+ 7
Long Boxy T-Shirt| Esther is wearing size Medium, height 5.5" Long Boxy T-Shirt| Lhasa is wearing size Small, height 5.6"
Merino Long Boxy T-shirt

$85.00
$85.00
+ 1
New Product
Merino Relaxed Tank Top Merino Relaxed Tank Top
Merino Relaxed Tank Top

$60.00
$60.00 $47.00
+ 2
Long Crop | Stela is wearing size XSmall Merino Long Crop Top
Merino Long Crop Top

$55.00
$55.00
+ 2
Bralette | Claire is wearing size XSmall Bralette | Hanna is wearing size Medium
Sale
Merino Bralette

From $41.00
From $41.00 $55.00
+ 17
Merino Supportive Crop Merino Supportive Crop
Merino Supportive Crop

$78.00
$78.00
+ 4
Merino Lightweight Pocket Bike Shorts Merino Lightweight Pocket Bike Shorts
Merino Lightweight Pocket Bike Shorts

$72.00
$72.00
+ 1
New Product
Merino Bike Shorts 6" Bike Shorts 6"| Sybil is wearing size 3XLarge, height is 5.6"
Merino Bike Shorts 6"

$68.00
$68.00
+ 2
Pocket Bike Shorts | Esther is wearing size Medium, height is 5.5" Merino Pocket Bike Shorts
Merino Pocket Bike Shorts

$77.00
$77.00 $75.00
Oversized T | Olivia is wearing size XSmall, height 5.7" Oversized T | Stela is wearing size XSmall, height 5.7"
Merino Oversized Long Sleeve

$95.00
$95.00
+ 3
Waffle Tank | Stela is wearing size XSmall, height 5.7" Waffle Tank | Mickey is wearing size Small, height 5.7"
Merino Waffle Undershirt/Tank

$56.00
$56.00
+ 3
Undershirt | Norah is wearing size Medium, height 5.6" Undershirt | Model is wearing size Small, height 5.7"
Merino Undershirt/Tank

$55.00
$55.00
+ 10
Fitted T | Claire is wearing size XSmall, height 5.5" Fitted T | Stela is wearing size XSmall, height 5.7"
Merino Fitted T-Shirt

$85.00
$85.00
+ 8
Cropped Leggings | Stela is wearing size XSmall, height is 5.10" Cropped Leggings | Norah is wearing size Large, height is 5.6"
Sale
Merino Cropped Thermal Leggings - Final Sale

$89.00
$89.00 $105.00
Merino High Waisted Underwear Merino High Waisted Underwear
Sale
Merino High Waisted Underwear

From $34.00
From $34.00 $40.00
+ 13
Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8 Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8
Merino Girls Swimsuit

$75.00
$75.00 $75.00
Merino Swim Adjustable Top Merino Swim Adjustable Top
Merino Swim Adjustable Top

$78.00
$78.00
+ 5
New Product
Merino Swim Tank Merino Swim Tank
Merino Swim Tank

$78.00
$78.00
+ 8
Merino Swim Bottoms Merino Swim Bottoms
Merino Swim Bottoms

$50.00
$50.00
+ 8
Merino One-Piece Swimsuit Merino One-Piece Swimsuit
Merino One-Piece Swimsuit

$125.00
$125.00
+ 11
Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8 Kids Swimsuit | Ruby is 7yrs old & wearing size 7/8
Merino Girls Swimsuit

$75.00
$75.00 $75.00
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit
Women's Fit
Kids + Babies
Kids + Babies
Men's Fit
Men's Fit
Underwear & Swimwear
Underwear & Swimwear

our blog

Wool Inspiration

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As temperatures rise and wool layers make their way to the back of the closet, it's worth taking a few...

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The Science Behind Why Your Wool Doesn't Smell

One of the things people love most about Merino wool is that it stays fresh longer than other fabrics. Even...

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ABOUT US

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!
Adriana
The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!
Jesse
Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!
Rebecca
This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.
Lisa
I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!
Kyra

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