Even my husband cannot stop commenting on how soft these gowns are! I love that my baby is comfortable because the wool regulates the temperature so they don't get too hot or too cold. This is a wonderful item to have, I will be buying more!

This is the 3rd baby sack I've purchased., all as gifts. The fabric is excellent quality, soft but substantial. Wears and washes very well. As with all the merino products, the baby or child will outgrow them long before they wear out.

Absolutely Love these Beanies! My whole family lives in them! They are super cute and so comfy! I also recommend them to all the children in my forest school program!

We have several of these in kids and XL sizes. They are perfect for spring and fall in Toronto, and my kids actually like wearing them, so we don't have to fight over keeping hats on their heads :) They are also great quality, looking great after 2 seasons of wear, pretty much the only hats my kids make an effort not to lose.

We love this dress! My daughter fit the 2t the almost 3 years as it turned into more of a tunic top. Now at 4 we have the 4T and it’s perfect with room to grow. The quality is fantastic and she loves to wear it. I love knowing she will be cozy all day in this dress

I have been ordering these thermals for several years. My kids love wearing them all winter long under their rain gear or ski gear. I have washed them many many times and have always put them in the dryer. I am quite amazed with the quality. I am certain we will be getting the next size next year!

Great service and great product! Love the darker charcoal colour that goes so well under my son's soccer uniform. When the other players are shivering in the freezing rain my son seems to be warm and able to keep performing. Thank you!

Simply Merino is hands down one of the most amazing small businesses to support. Both their product and customer service is out of this world. Our daughter loves her pyjamas and I wish now that we started her off with merino at an earlier age. If we are able to have another then we'll be sure to start the little one in merino right away.

Excellent quality. We use them as base layer for forest school in the PNW and they keep her nice and warm and fit well under other layers. Not itchy on my highly sensitive 4 year old. Love the slim fit and she was asking forever to have dark purple and the Boysenberry was perfect!

We love these pjs! My daughter never wants to take them off! We wear them as long johns when it is very cold. The color please my pink-obsessed 2 year old and man, are they soft! I always thought wool was itchy, but not these! Very pleased.

"I have now bought these in three sizes, each time my son grows out of the last pair. They've held up very well and we don't just use them as pyjamas. They are also play clothes and warm under layers. These are also my go-to gift for anyone with a new baby.

The softest jammies in gorgeous colors that are quality made and will make it through four kids! You can’t ask for anything more. Love these jammies!