Simply Merino — Pure Australian Merino Wool for Adults, Babies & Kids

your winter essentials

Fall/Winter 2025

Coming Soon

SHOP

Arriving Mid-September

Fall/Winter 2025 – Getting Ready to Launch

Stay tuned for our new Merino Wool Hoodie, Footed Tights, Cropped Leggings, and styles you love in new colours!

Hoodie

Footed Tights

Cropped Leggings

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Temperature Regulating

Incredibly Soft

Machine Washable

Hypoallergenic

Wicks Away Moisture

Naturally Fire Resistant

Durable

Biodegradable

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit

Men's Fit

Babies + Kids

Accessories

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

ABOUT US

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!

Adriana

The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!

Jesse

Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!

Rebecca

This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.

Lisa

I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!

Kyra