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Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

Shop Our Essentials

ABOUT US

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

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