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Fall/Winter '25
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Shop Merino Wool

Footed Tights Footed Tights
Footed Tights
$115.00
$115.00
New Product
Hoodie | Stela is wearing size Medium, height is 5.7" Hoodie | Norah is wearing size Medium, height is 5.6"
Hoodie
$155.00
$155.00
New Product
Cropped Leggings | Norah is wearing size Large, height is 5.6" Cropped Leggings | Norah is wearing size Large, height is 5.6"
Cropped Thermal Leggings
$105.00
$105.00
New Product
Sweatshirt | Claire is wearing size Small, height 5.5" Sweatshirt | Kimani is wearing size Large, height 5.11"
Sweatshirt

$140.00
$140.00
+ 1
Hoodie | Stela is wearing size Medium, height is 5.7" Hoodie | Norah is wearing size Medium, height is 5.6"
Hoodie
$155.00
$155.00
New Product
Sweatpants | Claire is wearing size XSmall, height 5.5" Sweatpants | Stela is wearing size Medium, height 5.7"
Sweatpants

$150.00
$150.00
Footed Tights Footed Tights
Footed Tights
$115.00
$115.00
New Product
Thumbholes | Claire is wearing size XSmall, height 5.5" Thumbholes | Claire is wearing size XSmall, height 5.5"
Long Sleeve Top With Thumbholes

$95.00
$95.00
+ 6
Cropped Leggings | Norah is wearing size Large, height is 5.6" Cropped Leggings | Norah is wearing size Large, height is 5.6"
Cropped Thermal Leggings
$105.00
$105.00
New Product
Turtleneck | Claire is wearing XSmall Turtleneck | Princess is wearing 3XLarge
Turtleneck

$100.00
$100.00
+ 10
Pocket Leggings Pocket Leggings
Pocket Leggings

$120.00
$120.00
Waffle Top Waffle Top | Norah is wearing size Large, height 5.6"
Waffle Top

$110.00
$110.00
+ 6
Leggings | Claire is wearing size XSmall, height 5.5" Leggings | Norah is wearing size Medium, height 5.6"
Thermal Leggings

$110.00
$110.00
+ 2
Waffle Dress | Norah is wearing size Medium, height 5.6" Waffle Dress | Stela is wearing size XSmall, height 5.7"
Waffle Dress

$150.00
$150.00
+ 4
Undershirt | Model is wearing size Small, height 5.7" Undershirt | Model is wearing size Small, height 5.7"
Undershirt/Tank

$50.00
$50.00
+ 10
Waffle Tank | Mickey is wearing size Small, height 5.7" Waffle Tank | Sybil is wearing size 3XL, height 5.6"
Waffle Undershirt/Tank

$57.00
$57.00
+ 4
Supportive Crop Supportive Crop
Supportive Crop

$80.00
$80.00
+ 4
Restocking: September
Long Crop | Sybil is wearing size 3XL Long Crop | Stela is wearing size XSmall
Long Crop Top

$52.00
$52.00
+ 8
Scoop | Stela is wearing size XSmall Scoop | Model is wearing size XSmall
Scoop Top

$95.00
$95.00
+ 6
Fitted T | Claire is wearing size XSmall, height 5.5" Fitted T | Sybil is wearing size 3XL, height 5.6"
Fitted T-Shirt

$85.00
$85.00
+ 10
High Waisted Underwear High Waisted Underwear
High Waisted Underwear

$40.00
$40.00
+ 10
Hipster Underwear Hipster Underwear
Hipster Underwear

$38.00
$38.00
+ 7
Bralette Bralette
Bralette

$55.00
$55.00
+ 8
Thong Underwear Thong Underwear
Thong Underwear

$34.00
$34.00
+ 9
Kids Long Sleeve Dress Kids Long Sleeve Dress
Kids Long Sleeve Dress

$55.00
$55.00
+ 2
Baby Thermal Onesie Baby Thermal Onesie
Baby Thermal Onesie

$35.00
$35.00
+ 4
Kids Undershirt Kids Undershirt
Kids Undershirt

$38.00
$38.00
+ 1
Baby Thermal Top Baby Thermal Top
Baby Thermal Top

$30.00
$30.00
+ 10
Pocket Leggings Pocket Leggings
Pocket Leggings

$120.00
$120.00
High Waisted Underwear High Waisted Underwear
High Waisted Underwear

$40.00
$40.00
+ 10
Leggings | Claire is wearing size XSmall, height 5.5" Leggings | Norah is wearing size Medium, height 5.6"
Thermal Leggings

$110.00
$110.00
+ 2
Bralette Bralette
Bralette

$55.00
$55.00
+ 8
Undershirt | Model is wearing size Small, height 5.7" Undershirt | Model is wearing size Small, height 5.7"
Undershirt/Tank

$50.00
$50.00
+ 10
Kids Thermal Top Kids Thermal Top
Kids Thermal Top

$43.00
$43.00
+ 12
Kids Thermal Bottoms Kids Thermal Bottoms
Kids Thermal Bottoms

$40.00
$40.00
+ 12
Thumbholes | Claire is wearing size XSmall, height 5.5" Thumbholes | Claire is wearing size XSmall, height 5.5"
Long Sleeve Top With Thumbholes

$95.00
$95.00
+ 6
Turtleneck | Claire is wearing XSmall Turtleneck | Princess is wearing 3XLarge
Turtleneck

$100.00
$100.00
+ 10
Waffle Top Waffle Top | Norah is wearing size Large, height 5.6"
Waffle Top

$110.00
$110.00
+ 6
Long Crop | Sybil is wearing size 3XL Long Crop | Stela is wearing size XSmall
Long Crop Top

$52.00
$52.00
+ 8
Crop Top Crop Top
Crop Top

$50.00
$50.00
+ 8
Fitted T | Claire is wearing size XSmall, height 5.5" Fitted T | Sybil is wearing size 3XL, height 5.6"
Fitted T-Shirt

$85.00
$85.00
+ 10
Beanie Beanie
Beanie

From $30.00
From $30.00
+ 14
Kids Undershirt Kids Undershirt
Kids Undershirt

$38.00
$38.00
+ 1
Kids Long Sleeve Dress Kids Long Sleeve Dress
Kids Long Sleeve Dress

$55.00
$55.00
+ 2
Sweatpants | Claire is wearing size XSmall, height 5.5" Sweatpants | Stela is wearing size Medium, height 5.7"
Sweatpants

$150.00
$150.00
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit
Women's Fit
Babies + Kids
Babies + Kids
Men's Fit
Men's Fit
Accessories
Accessories

Nature’s Perfect Fiber

Why We Choose Merino

Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

WHY MERINO WOOL

ABOUT US

We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

OUR STORY

OUR COMMITMENT

We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

Sustainability

Loved by Families Everywhere

What Our Customers Are Saying

Over 2,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!
Adriana
The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!
Jesse
Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!
Rebecca
This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.
Lisa
I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!
Kyra

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